{"id":21271,"date":"2025-02-27T12:41:45","date_gmt":"2025-02-27T18:41:45","guid":{"rendered":"https:\/\/site.join2work.com\/?p=21271"},"modified":"2026-01-19T17:01:17","modified_gmt":"2026-01-19T17:01:17","slug":"guia-para-ser-una-marca-empleadora-atractiva","status":"publish","type":"post","link":"https:\/\/site.join2work.com\/en\/guia-para-ser-una-marca-empleadora-atractiva\/","title":{"rendered":"Gu\u00eda para ser una marca empleadora atractiva"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21271\" class=\"elementor elementor-21271\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b2e2b4 e-con-full e-flex e-con e-parent\" data-id=\"76b2e2b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c48ba39 elementor-widget elementor-widget-text-editor\" data-id=\"c48ba39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"color: #fb17ce; font-size: 30px; text-align: center; margin: 50px 0px;\">Identidad Clara:<br> \u00bfQui\u00e9n eres y c\u00f3mo quieres ser percibido?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1935622 elementor-widget elementor-widget-text-editor\" data-id=\"1935622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hoy, atraer y retener talento es un reto m\u00e1s grande que nunca. Si quieres que tu empresa sea un im\u00e1n para los mejores profesionales, necesitas construir una marca empleadora s\u00f3lida. Aqu\u00ed te compartimos los 4 pilares clave que no pueden faltar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad526a elementor-widget elementor-widget-heading\" data-id=\"4ad526a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Tu marca empleadora debe ser visible y atractiva.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8c5ee elementor-widget elementor-widget-text-editor\" data-id=\"1f8c5ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Env\u00edanos tus datos y recibir\u00e1s la gu\u00eda en tu correo electr\u00f3nico.<br \/><strong style=\"color: var( --e-global-color-text ); text-align: var(--text-align); font-size: 12px;\">*Campos requeridos<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9468853 elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"9468853\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"21271\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9468853\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"JOIN2WORK La mejor plataforma para automatizar los Recursos Humanos en Latinoam\u00e9rica\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-correoelectronico elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-correoelectronico\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[correoelectronico]\" id=\"form-field-correoelectronico\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_aebcfe1 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_aebcfe1\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTel\u00e9fono\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_aebcfe1]\" id=\"form-field-field_aebcfe1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"N\u00famero de tel\u00e9fono*\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_2c1e0ca elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_2c1e0ca]\" id=\"form-field-field_2c1e0ca\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_2c1e0ca\"><span class=\"meniu\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"23470\" class=\"elementor elementor-23470\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-127fbaf e-con-full e-flex e-con e-parent\" data-id=\"127fbaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-524c8ba elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"524c8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Avisos\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-524c8ba\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-23471\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\">He le\u00eddo el Aviso de Privacidad<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23473\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-mx\/\" class=\"elementor-sub-item\">Aviso de Privacidad M\u00e9xico<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23472\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-cr\/\" class=\"elementor-sub-item\">Aviso de Privacidad Costa Rica<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23474\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-sv\/\" class=\"elementor-sub-item\">Aviso de Privacidad El Salvador<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23475\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-gt\/\" class=\"elementor-sub-item\">Aviso de Privacidad Guatemala<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-524c8ba\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-23471\"><a href=\"#\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">He le\u00eddo el Aviso de Privacidad<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23473\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-mx\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Aviso de Privacidad M\u00e9xico<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23472\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-cr\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Aviso de Privacidad Costa Rica<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23474\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-sv\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Aviso de Privacidad El Salvador<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-23475\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/site.join2work.com\/en\/aviso-de-privacidad-gt\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Aviso de Privacidad Guatemala<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/span><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga aqu\u00ed la gu\u00eda<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoy, atraer y retener talento es un reto m\u00e1s grande que nunca. Si quieres que tu empresa sea un im\u00e1n para los mejores profesionales, necesitas construir una marca empleadora s\u00f3lida. Aqu\u00ed te compartimos los 4 pilares clave que no pueden faltar.<\/p>","protected":false},"author":1,"featured_media":21272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-21271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","category-payroll"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda para ser una marca empleadora atractiva - JOIN2WORK La mejor plataforma para automatizar los Recursos Humanos en Latinoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"Si quieres que tu empresa sea un im\u00e1n para los mejores profesionales, necesitas construir una marca empleadora s\u00f3lida.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.join2work.com\/en\/guia-para-ser-una-marca-empleadora-atractiva\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosas que debes tenerpara ser una marca empleadora atractiva\" \/>\n<meta property=\"og:description\" content=\"Si quieres que tu empresa sea un im\u00e1n para los mejores profesionales, necesitas construir una marca empleadora s\u00f3lida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/site.join2work.com\/en\/guia-para-ser-una-marca-empleadora-atractiva\/\" \/>\n<meta property=\"og:site_name\" content=\"JOIN2WORK La mejor plataforma para automatizar los Recursos Humanos en Latinoam\u00e9rica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61564989284015\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T18:41:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T17:01:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.join2work.com\/wp-content\/uploads\/2025\/02\/marca-empleadora.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1476\" \/>\n\t<meta property=\"og:image:height\" content=\"531\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Cosas que debes tenerpara ser una marca empleadora atractiva\" \/>\n<meta name=\"twitter:description\" content=\"Si quieres que tu empresa sea un im\u00e1n para los mejores profesionales, necesitas construir una marca empleadora s\u00f3lida.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/site.join2work.com\/wp-content\/uploads\/2025\/02\/marca-empleadora.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/site.join2work.com\\\/guia-para-ser-una-marca-empleadora-atractiva\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/site.join2work.com\\\/guia-para-ser-una-marca-empleadora-atractiva\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/site.join2work.com\\\/#\\\/schema\\\/person\\\/66dd623f9c6cafdd2a13a45d53ae33db\"},\"headline\":\"Gu\u00eda para ser una marca empleadora atractiva\",\"datePublished\":\"2025-02-27T18:41:45+00:00\",\"dateModified\":\"2026-01-19T17:01:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/site.join2work.com\\\/guia-para-ser-una-marca-empleadora-atractiva\\\/\"},\"wordCount\":87,\"publisher\":{\"@id\":\"https:\\\/\\\/site.join2work.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/site.join2work.com\\\/guia-para-ser-una-marca-empleadora-atractiva\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/site.join2work.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/marca-empleadora.jpg\",\"articleSection\":[\"NUESTRO BLOG\",\"Payroll\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/site.join2work.com\\\/guia-para-ser-una-marca-empleadora-atractiva\\\/\",\"url\":\"https:\\\/\\\/site.join2work.com\\\/guia-para-ser-una-marca-empleadora-atractiva\\\/\",\"name\":\"Gu\u00eda para ser una marca empleadora atractiva - 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